CERDO PRESIDENTE,
SOCIAL MEDIA CAMPAIGN
BY #LATELELETAL

Role: Community Manager & Copywriter

Agency: ID Interactive

Designer: Frans Priamo

Photographer: Santiago Morales

Filmmaker: David Higuera

The First President Elected by Likes

Cerdo Molina, the legendary '90s TV character, holds the honor of being the first president elected through social media.

To get him into office, we created a political campaign that counted every view of his speech as a vote, allowing him to proclaim himself president.

This is how the campaign unfolded, with the full support of Rafa Noguera, Mauricio Bayona, and the entire La Tele Letal team.